Coleman Jolley

Posts Tagged ‘steve jobs’

Steve Jobs and Me.

I’m writing this note on the day Steve Jobs resigned from Apple. If you’re reading it now, it means he has passed away and I pushed the button from Draft to Publish.

Since I don’t believe for a minute he would leave the company he created as a vehicle to change the world, it’s easy to conclude that he is leaving because he is closer to death than he would say publicly. How’s that for keeping plans secret?

I don’t care too much about succession and company plans. But I do care about and have interest in what Apple has meant for me.

I came to the Mac because of a job. In 1987. After working through and hacking Commodores and VAX and DOS, to me it seemed a toy. I hated the slowness of it. The job also involved backing up an Apple IIe. I hated that machine too. And then, I did my first layout in Pagemaker on a black and white 8″ Mac screen and printed to 1200 DPI. Mind blowing. A Laserwriter came soon, and before I knew it, I was in business for myself – on the side – doing layout. Intro to pre-press and production. Suddenly networking came into the picture, content management, and then…the Internet. All done through Macs. DOS, then Windows, when needed. A Newton, bad software choices and an oath to leave it behind as punishment.

Then Jobs came back. I resisted until the iPod lured me in. It worked better than all the alternatives. I know, I tried them. And I’m picky about music. Then the iPhone 3G. And it all made sense again. Suddenly, Apple was the absolute best in laptop hardware – I know, I looked – and music players and phones. I standardized on iTunes and its ecosystem of categorization tools. I moved to Logic. An iPad came home to get me off my ass and read whenever, wherever, while flipping into synth mode when creativity struck.

And I didn’t have to waste time learning useless info about formats, and drive speeds and networking protocols, and deliberately arcane command lines. All of that was behind me. I could focus on the important stuff again. Meaning. And so I did.

Thanks Steve. This was the note I wrote several times because I enjoyed all the stuff you made and it did change the world. I just never sent it. I don’t believe in an afterlife or a beforelife, but I do believe in a meaningful life. And yours was.

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