colemanjolley.com

Long attracted to and involved with technology of all kinds, I chose a path that maximizes creative output and building teams. I’m a product management professional with proven success in developing and launching web applications and business services that generate revenue. I focus on search technologies, SEO/SEM, content management systems, user databases, technical project management, requirements definition, analytics, and UI design. My product management philosophy is based on advocating for the user and rigorous process. Some of my career highlights:

• Panel Speaker, “RSS: Issues and Implementation” SLA Fall 2006
• IABC Award Winner for Innovative Marketing, Online – “Filemaker Pro 3 Database Challenge” 1996
• Launch of industry-first RSS feeds for market research firms
• Pioneered international data exchanges in the former USSR
• Team mentoring and management

View my recommendations on LinkedIn:    Cole Jolley

Career History

Startup in stealth (2009 to present) – Mobile Analytics
Director of Product Management

• Develop product strategy for mobile analytics API and platform.
• Identify market demographics and targeting methods.
• Requirements definition and documentation.
• SEO/SEM strategies and taxonomy creation.

ooVoo (2008 to 2009) – Consumer Video Chat
Web Product Marketing Manager
Hired to launch company’s Sitecore .NET publishing system and integrate company’s client software components into CMS template. Additional highlights of my work:

• SEO strategies, creating 180% increase in organic traffic. Keyword taxonomy creation. Metadata authoring. Landing page creation. Sitemap submission. Inbound links development. Campaign success metrics and conversion measurement. Flash and video placement.
• Project management of overseas development groups.
• UI wireframes, end user research, program development and execution.
• Competitive research and documentation, including market quadrants.
• Google Analytics and WebPosition tracking.

IDC (2001 to 2007) – Market Research firm
Director, Interactive Products and Services
Managed the flagship web site and search engine – 7 million impressions, 280,000 queries to 300,000+ uniques monthly. Developed and managed user functionality for six vertical websites under the IDC umbrella. Serviced over $150 million in market research information to Fortune 500 customers 24/7/365. Some highlights of my work:

• Search product owner (Northern Light, FAST, Verity K2/Autonomy backends), including taxonomy management. Verity Intelligent Classifier (VIC).
• SEO, Twitter, social media optimization, and video placement.
• Contextual ad campaigns using Google Adwords and Overture.
• Developed Intranet feed product, syndicating XML, PDF and HTML content on $23mm revenue stream.
• Roadmaps, PRDs, MRDs, wireframes and system specifications for new functionality. Dissecting research methodologies for structured data feed construction.
• Site and query metric analysis using WebTrends, HBX, Verity and Google Analytics.
• Created and launched a web-based email marketing app used by over 200 marketers worldwide.
• Bug tracking and priority roadmap for development teams worldwide. Agile & Waterfall methods used.
• Editor of featured content, including creation of original IT content for the site.
• Cross-team communications and management presentations.
• Project manage development teams in Asia/Pacific, Europe, and the Americas

YesMail (2000) – Email Marketing Network
Technical Project Manager

• Manage server consolidation move in-line.
• Manage development schedule. MS Project, Agile method used.
• Provided business analysis and user cases from customer requirements while writing functional specifications.
• Provided sales training on campaign admin tool.

Engage/CMGI  (2000) – Web Advertising Network
Product Manager, B2B Network

• Managed a web admin tool for ad insertion and tracked ad performance for Engage/Flycast ad network, serving over 2 billion ads/month, over 10 million clicks to over 200 member sites in the B2B network.
• Managed developer team priorities for B2B. Waterfall method used.
• Provided business analysis and user cases from customer requirements while writing functional specifications.
• Created a bug tracking system for ad serving failures and issue communications about product/network status.

Doghouse Productions (1997 to 1999) – Web Development firm
IT and Account Management

• Producer of health care and technology-related sites and applications for Healtheon (later WebMD), Primus Knowledge Solutions and Sirana Software. P&L contributor to $3 million+ revenue.
• SEO consulting practice and monitoring in WebTrends and WebPosition.
• UI wireframes and content creation.
• Develop message boards for CHITA – Community Health Information Technology Alliance.
• MS SQL DBA certified.

Phase Two Strategies, (1994 to 1997) – PR firm
Sr. Systems Manager, Business Development

• Produced first global contest on the web for Filemaker Pro 3 launch, winning an IABC award for marketing innovation
• Authored product review and benchmarking manuals for the media.
• Specified IT budgets in low 6-figures.
• Managed a staff of 5 production and market research employees as well as independent contract developers.
• New business development.